Note: This article was last updated on June 15, 2019 and may contain outdated information.
We’ve launched a platform for The Face, the prestigious British fashion magazine that returned after 15 years dormant. The challenge was reviving the magazine’s digital presence for the modern age while honouring the founding vision that made it influential in the first place.
Working with Mathematics and Bureau Borsche, we created a Craft CMS system that enables editors to publish diverse content formats: audio-led pieces, AMP stories, video features, and live streams. Fashion journalism in 2019 isn’t just written features and photo spreads. The platform needed to support whatever format best serves the story.
We used an agile methodology, prototyping and releasing new features weekly with the editorial team. This iterative approach meant the system could evolve alongside the team’s understanding of what they needed, rather than locking everything down based on assumptions made months before launch.
The flexible CMS architecture gives editors room to experiment with contemporary formats while maintaining The Face’s distinctive editorial voice. The system handles rapid-fire content creation without getting in the way of creativity.
The platform successfully bridges The Face’s iconic legacy with modern digital publishing requirements, providing the technical foundation for the magazine’s contemporary incarnation.