Note: This article was last updated on May 15, 2023 and may contain outdated information.
We’ve launched Mob Premium (also known as Mob+), a subscription service offering exclusive recipe content from Mob. Known for their accessible cooking content, Mob wanted to create a premium tier with exclusive recipes available across web and mobile platforms.
The technical requirements centred on seamless synchronisation across devices. Users needed to access premium content whether they were browsing on desktop, cooking from an iPad propped on the kitchen counter, or checking ingredients on their phone at the shop. The subscription had to work smoothly regardless of entry point.
We built the platform using Craft CMS with integrations for iOS and Android apps. The system supports both monthly and annual billing with regional pricing variations. User account management, subscription handling, and free trial provisioning all work through a unified backend, while content synchronises across platforms automatically.
The architecture needed to be robust but not complicated. Users can start a free trial, manage their subscription, and cancel at any time through their account dashboard. The system handles subscription states cleanly without creating confusion about access or billing.
Mob Premium successfully launched as a premium offering for Mob’s community, providing exclusive cooking content with flexible subscription options. The platform maintains the accessible, friendly approach that defines the Mob brand while supporting a sustainable business model.