Sustainable Color Chemistry Showcase

The Challenge

Archroma, a global leader in specialty chemicals operating across 42 countries, needed a platform to showcase their sustainable color innovations to textile, packaging, paper, paints, and coatings industries worldwide. Their “Safe, efficient, enhanced. It’s our nature” philosophy required clear communication across diverse markets.

Our Approach

We created a Craft CMS platform with sophisticated multi-language support and product database architecture. The site highlights groundbreaking innovations like EarthColors (dyes from agricultural waste), FiberColors (colors from upcycled textile waste), and aniline-free indigo solutions.

The platform needed to serve both technical audiences requiring detailed specifications and brand teams seeking inspiration, while communicating Archroma’s leadership in Sustainable Chemistry for the Textile Industry (SCTI).

The Results

The platform successfully positions Archroma as a leader in sustainable specialty chemicals. The site showcases award-winning innovations that have received recognition at ISPO OutDoor Industry Awards and Just Style Excellence Awards, supporting their mission to enhance lives with innovative chemistry.