Note: This article was last updated on June 12, 2023 and may contain outdated information.
We’ve launched a unified digital presence for TT Group, bringing multiple business divisions together under a single platform while maintaining each division’s distinct identity.
The brief was about balance. TT Group needed corporate cohesion without crushing the individual character of each business unit. They wanted efficient content management across the organisation without forcing everything through a rigid template. Each division serves different markets and maintains its own brand, but they all needed to feel like part of the same family.
We built a multi-site Craft CMS architecture that provides one control panel for managing content across all divisions. The platform allows each business unit to maintain its unique identity while benefiting from shared infrastructure and resources. Corporate communications can reach everyone, divisional content stays relevant to specific audiences.
The content architecture supports both group-wide messages and division-specific content. Role-based permissions ensure appropriate access across the organisation, so division managers can update their own areas without accidentally affecting others.
The result is a flexible platform that scales with the business while reducing overhead. TT Group gets the efficiency of a unified system without losing the distinct identities that make each division successful in their respective markets.