Note: This article was last updated on September 5, 2024 and may contain outdated information.
We’ve launched a platform for Joro, the carbon footprint tracking app recognised as one of TIME’s 100 Most Influential Companies in 2022. Founded by Sanchali Pal in 2018, Joro makes climate action accessible by converting credit card spending into real-time emissions estimates.
The technical challenge centred on trust and transparency. Users need to connect their financial accounts to the platform, which means handling sensitive data securely. The system integrates with financial institutions while maintaining rigorous security standards, then applies algorithms developed with Yale and Stanford researchers to estimate emissions from each purchase.
We built the platform on Craft CMS with secure API integrations for payment processing and carbon offset purchasing. After answering basic lifestyle questions, users get automatic emissions tracking based on their spending patterns. The system provides real-time feedback, making abstract carbon numbers tangible and immediate.
The platform includes a transparent carbon offset marketplace where users can offset emissions for as little as $25 per ton. Joro assesses providers against eleven criteria including verifiability, scalability, and ecosystem impact, taking the guesswork out of choosing credible offsets.
Joro raised $10M in Series A funding from Sequoia Capital, Jay-Z’s Arrive, and others. The platform successfully makes carbon tracking accessible, helping users understand and reduce their footprints without requiring manual calculations or lifestyle audits.